TCO-065

Our Capabilities

In today’s highly competitive marketplace, establishing and positioning your brand is more important than ever.

Great brands are ones that inspire trust and loyalty among consumers and clients and establish emotional connections. These connections are not only external, but also with employees and other internal stakeholders. Now, people are more concerned with what’s behind the brand and they care about the values of a brand and company.

Public Relations

Media Relations

  • Media strategy
  • Message and storyline development
  • Media and blog database management
  • Press conference logistics
  • Byline articles & op-eds
  • Press releases
  • Breaking news response
  • Press kit design and development
  • Issue and trend monitoring

Community Relations

  • Community outreach strategy
  • Campaign development and execution
  • Speaking opportunities
  • Sponsorship negotiation
  • Dialogue creation
  • Town hall meetings
  • Petition execution
  • Partnership development

Strategic Partnership Development

  • Partnership identification and cultivation
  • Strategy and program development
  • Brand alliance creation

Executive Positioning & Thought-Leadership

  • Thought-leadership platform development
  • Spokesperson training
  • Thought-leadership/expert positioning (media, conferences, published papers)
  • Speech and presentation development

Crisis Communications

  • Crisis vulnerability and preparedness audit
  • Develop crisis communications plan
  • Crisis training and drill management
  • Spokesperson training
  • Manage media and external stakeholder communication
  • 24/7 crisis response

Internal Communications

  • Internal communications audit and analysis
  • Strategy development and execution
  • Newsletter
  • Company intranet
  • Management training

Issue Management

  • Message development
  • Media strategy development and execution
  • Community and strategic partnership development
  • Grassroots initiatives
  • Government relations
  • Develop presentations
  • Petition execution
  • Develop and distribute PSAs
  • Advocacy recruitment

Special Events

  • Concept development
  • Coordinate production and logistics
  • Develop and manage guest list
  • Red Carpets
  • On-site media and influencer management
  • Invitation and collateral design and development
  • Vendor management

Social Media

  • Strategic campaign development
  • Optimization
  • Content generation
  • Content scheduling
  • Social media monitoring
  • Brand monitoring
  • On-site support
  • Social media ad campaigns
  • Analytics reporting

Brand Strategy

Market Research

  • Survey development and deployment
  • News media monitoring and analysis
  • Trend and issue identification
  • Industry and market audits
  • Customer segmentation
  • Influencer and tastemaker identification

Best Practices & Competitive Analysis

  • Brand evaluation for best practices
  • Determine marketplace positioning of brands
  • Identify competitor marketing approaches
  • Compare client brand versus other brands
  • Customer breakdown and analysis

Brand Discovery Session

  • Background questionnaire development
  • Develop and lead discovery session
  • Conduct brand exercises
  • Trend review and analysis

Brand Strategy Development

  • Define brand position, voice and personality
  • Customer profile development
  • Message matrix
  • Brand handbook
  • Best practices and competitive analysis
  • Asset development
  • Marketing strategy and positioning development

Marketing Plan Development

  • Target audience identification
  • Database and calendar development
  • Determine business and marketing goals
  • Strategy development
  • Tactical build out (PR, social media, advertising)
  • Measurement metrics
  • Timeline and budget development