Franchise Group Saddles Blazin' Opens its First Texas Blaze Pizza Location
Saddles Blazin, LLC, franchisee of national pizza chain Blaze Pizza, hired Bond Moroch to manage the launch of its second Blaze franchise located in Frisco, Texas. We first launched the brand in New Orleans. Bond was responsible for the restaurant’s public relations, community initiatives and grand opening week event planning. The goals were to raise awareness for the brand—Blaze’s first Texas location—as well as drive customers during Free Pizza Day Friday, the restaurant’s official grand opening.
Bond conducted aggressive media outreach in the Frisco/Dallas area among print, online and broadcast media outreach to promote the opening. Additionally, we invited select media to attend a sneak peek lunch or dinner two days before the grand opening.Bond reached out to an extensive list of community influencers, VIPs, organizations and businesses to drive awareness and attendance, including City Council, Frisco Convention & Visitors Bureau, Chamber of Commerce, local community college and area schools, business executives, and hotels and concierges. Bond engaged these partners to assist in promotion, via social media, e-mail marketing, and more.
We secured dancers from the Texas Legends to distribute Free Pizza Day flyers the day before to surrounding businesses, apartment complexes, partners, etc. Bond managed event logistics for activities leading up to the grand opening, including sneak peek day, Free Pizza Day “street team” flyer distribution, ribbon cutting, Free Pizza Day.
Results & Impact
Through a robust media relations, community relations and grassroots campaign, Blaze had a line around the corner on its opening day, driving 1,348 customers to the restaurant, resulting in sales numbers following the opening that far exceeded the company’s expectations. The guest attendance exceeded corporate goals by 35%. Additionally, Bond secured 23 preview and grand opening stories in local and trade media outlets and 30 CVB and Chamber of Commerce Ambassadors on site for the location’s grand opening ribbon cutting.
As a result of Bond’s success in New Orleans and Frisco, we launched Blaze Pizzas in Austin and Arlington, TX and are currently managing the launch of Blaze in Lafayette.
In November 2015, Bond was awarded a Silver Anvil – the top award in the field – by the New Orleans chapter of the Public Relations Society of America for this campaign.