Bond manages Fluor Corporation's communications in the wake of Hurricane Katrina and Rita

Fluor Corporation

As a FEMA contractor, Fluor Corporation installed temporary housing to Louisiana residents affected by Hurricane Katrina and Rita. With the hurricane aftermath, Fluor Corporation was tasked with sending key messages to Louisiana's business and community leaders, regulatory agencies, elected officials, and media after designing and managing Fluor's public relations program.

Client Goal

As a FEMA contractor installing temporary housing in 62 Louisiana parishes in the wake of Hurricanes Katrina and Rita, the Fluor Corporation regularly communicated with a wide range of national, state and local audiences. Bond Public Relations & Brand Strategy helped design and manage Fluor’s public relations program to ensure key messages were consistently conveyed across all audience groups.

Campaign Approach

Reach the following audiences:

  • Local, state and national media
  • City, parish, state and national elected officials
  • Louisiana regulatory agencies
  • Key community and business leaders throughout Louisiana
  • FEMA and the Department of Homeland Security
  • Fluor subcontractors
  • 4,000 Fluor employees involved with the project
  • 160,000 residents of temporary homes installed by Fluor

Achieve the following objectives:

  • Maintain an open line of communication with target audiences
  • Maintain a positive image of Fluor throughout all Louisiana community segments

Strategy used:

  • Media relations
  • Continual proactive and reactive media outreach (print, broadcast and Internet)
  • Public Affairs
  • Weekly conference calls with mayors, parish presidents and the Louisiana Congressional Delegation
  • Regular communication via letter, call and/or meeting with members of the Louisiana State Legislature
  • Community relations
  • Active participation with not-for-profits, including Ronald McDonald House
  • Frequent communication with various community leaders
  • Internal communications
  • Consistent communication with all employees and subcontractors through safety meetings, Fluor-sponsored activities and letters

Results & Impact

The company enjoyed firmly-established goodwill across all audience groups. Positive relationships were established with several mayors, nearly every parish president, the Louisiana Congressional Delegation, many members of the Louisiana State Legislature and within the news media throughout the state.

Fluor employees and subcontractors installed temporary housing to Louisiana hurricane victims more effectively, efficiently and safely than any other FEMA contractor. Effective communications played an integral role in Fluor’s success.