Honoring “Louisiana’s Culinary Heritage” through annual art contest

George Rodrigue Foundation

To promote the arts in high schools throughout Louisiana, George Rodrigue Foundation of the Arts (GRFA) holds an annual art contest, offering college scholarships totaling over $45,000 to top high school junior and senior winners. In partnership with the Louisiana Restaurant Association Education Foundation (LRAEF), the 2013 theme was “Louisiana’s Culinary Heritage,” and winning artwork was included in a cookbook published by GRFA and LRAEF. Bond launched a state-wide media relations campaign to reach schools across the state and increase submissions.

Client Goal

To promote the arts in high schools across Louisiana, GRFA holds an annual art contest, offering college scholarships totaling over $45,000 to top high school junior and senior winners. In partnership with the Louisiana Restaurant Association Education Foundation (LRAEF), the 2013 theme was “Louisiana’s Culinary Heritage,” and winning artwork will be used in a cookbook published by GRFA and LRAEF. To reach schools across the state (increasing contest submissions and award ceremony attendance) Bond launched a state-wide media relations campaign (October 2012- Feb 2013), targeting print, online and broadcast outlets.

Our objectives for George Rodrigue Foundation of the Arts included:

  • To increase the total number of submissions for the 2013 Art Contest by 15 percent
  • To increase the total number of attendees at the 2013 Art Contest Award Luncheon by 15 percent
  • To secure state-wide media coverage surrounding the art contest
  • To increase contest submissions and award luncheon attendance
  • To secure media attendance at the Art Contest Award Luncheon
  • To raise awareness of the GRFA mission throughout Louisiana

Campaign Approach

Our campaign consisted of aggressive state-wide media outreach to generate overall awareness of the art contest and increase contest submissions. Based on data received from the 2012 art contest, GRFA and Bond determined that an opportunity existed to expand upon outreach in areas throughout Louisiana that did not have participants in the 2012 art contest. From these findings, Bond researched additional media outlets throughout Louisiana to attract additional contest participants in markets across the state.

Bond has been instrumental in helping us to advocate for our mission through countless media opportunities and by helping to promote our events and accomplishments.

Jacques Rodrigue, Executive Director
George Rodrigue Foundation

Results & Impact

Through our robust media relations campaign, GRFA increased submissions from 2012 by 28 percent, receiving 587 submissions from across Louisiana and increased award ceremony luncheon attendance by 22 percent, with 275 students, parents and teachers in attendance.

  • 2013 Submissions:
    • 126 cities represented= 97 percent increase from 2012
    • 267 junior submissions= 30 percent increase from 2012
    • 320 senior submissions= 28 percent increase from 2012
    • 587 total entries= 29 percent increase from 2012
  • 2013 Award Ceremony Luncheon Attendance:
    • 275 in attendance= 22 percent increase from 2012
  • Secured over 50 state-wide media hits throughout the art contest submission period and leading to the Award Ceremony Luncheon, including multiple print, television, radio and online pieces throughout Baton Rouge, New Orleans, Covington, Shreveport, Lafayette, Monroe, Lake Charles and Natchitoches
  • Managed media and red carpet coordination at the Art Contest Award Ceremony Luncheon:
    • Secured multiple media outlets in attendance, including WWL-TV, NolaVie, and Louisiana Kitchen and Culture
    • Secured post-coverage from additional outlets unable to attend the luncheon:
      • St. Charles Avenue
      • The Times-Picayune
      • KTBS- Shreveport
      • The Daily Advertiser
      • Ask Miss A
      • Gambit Weekly
      • The Advocate