After launching the restaurant successfully in June 2007 in post-Katrina New Orleans, Grand Isle experienced a decline in business during the recession. Thus, Bond reengaged in 2011 to drive sales and to tap into local and tourist-based markets. Together with our marketing partner, Valence, we focused on Grand Isle-hosted events, social media, traditional media relations and exposure of the restaurant’s Executive Chef Mark Falgoust.
Grand Isle restaurant launched in June 2007 in post-Katrina New Orleans. A throwback to the old resort town of Grand Isle, Louisiana, the restaurant features fresh Gulf seafood, raw oysters, home-style Louisiana dishes, and iced cold beer.
The restaurant launched successfully, but saw a hit during the recession, while also cutting back on its marketing budget. As convention center
Our primary business goal was to
In collaboration with Grand Isle and marketing partner, Valence, we developed and executed an integrated
More specifically, we conducted aggressive media outreach to generate stories not only about Grand Isle, but also focusing on Executive Chef Mark Falgoust to help raise his profile. Additionally, we identified and developed opportunities at events throughout the New Orleans community to promote the restaurant, as well as garnered exposure for Grand Isle-hosted events. To further extend Grand Isle’s reach to our target audiences, traditional
Results & Impact
During the course of the campaign (September 2011 – September 2012), Grand Isle saw a 20 percent increase in sales across the board. The restaurant set a sales record for the month of September 2012, seeing an increase in sales by 35 percent compared to same time previous year.
Grand Isle saw a significant boost on its social media platforms with fan and follower bases doubling during the campaign and an average increase of 120 percent in user engagement. E-blast open rates and click-throughs averaged 18 percent, approximately 6 percent higher over the course of the campaign.
In 2013, we have maintained a robust public relations and marketing campaign for the restaurant and Grand Isle continues to see double digit percentage sale increases.