HONORING LOCAL, NATIONAL AND INTERNATIONAL FILM IN THE HOLLYWOOD SOUTH

New Orleans Film Festival

2014 marked the 25th anniversary of the New Orleans Film Festival, which has grown into a major showcase of local, regional, national, and international films. The New Orleans Film Society hired Bond to spearhead a local and national media relations campaign to promote the Film Fest as a whole and assist with on-site red carpet coordination for opening and closing night films.

Client Goal

The New Orleans Film Society (NOFS) hired Bond to spearhead a local and national media relations campaign to promote the New Orleans Film Festival (NOFF).

We defined our objectives as the following:

  • To secure local, regional and national media coverage surrounding the festival
  • To secure red carpet attendance at the opening night event
  • To raise the overall profile of the Festival and create preference among our target audiences

Campaign Approach

Our campaign consisted of robust media relations and event management during the festival to secure pre and post-festival coverage, and ultimately drive attendance and participation. Our strategy included working with individual media outlets to develop meaningful stories on select films, panels, and events to create a full-scale picture of the festival and generate increased awareness of the festival's many facets to our target audiences.

Bond has been our secret ingredient in astronomically broadening the Film Festival's presence and building our reputation.

Jolene Pinder, Executive Director
New Orleans Film Festival

Results & Impact

Bond secured its largest number of media coverage on the New Orleans Film Festival to-date— a wide range of local, regional, national and trade media coverage, providing maximum exposure for NOFF and an increased interest from filmmakers around the world. 

  • Secured over 160 local and national media hits surrounding the festival, including multiple print, television, radio and online pieces
  • Assisted with coordination of the Opening Night Red Carpet Event on Oct. 16, 2014, securing over 25 media outlets in attendance
  • Increased overall awareness of the festival, proven by 40 percent increase in submissions for the 2014 NOFF