In 2005, Oliver Wyman’s managing partners made a priority out of becoming the acknowledged leader in the nuclear sector among the world’s top management consultants. Bond was approached by Oliver Wyman to carry out this priority by increasing visibility in the media marketplace and differentiating from competitors.
“Uptier” Media Relationships to Dislodge Competitors from Media Supremacy
In late 2005, Bond was approached by international management consultancy Oliver Wyman, a unit of March McLennan Companies, which was seeking to dramatically increase their visibility in the media marketplace, and differentiate itself from its competitors: brand leaders that include McKinsey & Co., Accenture and Bain, among others.
Bond has focused primarily on supporting the Energy, Utilities and Airline, and Aerospace practice groups, and has also worked with the Corporate Risk, Surface Transportation, Financial Services, and Converged Media Technologies practice groups.
“Non-Imperial” Media Relations
Over the years, Bond has employed what we call a “non-imperial” approach to creating close relationships with key members of the media. Rather than “pushing” reports and messages on reporters (whose interests may lie elsewhere), we focus on the intersections of the media’s and Oliver Wyman’s interests.
To this end, Bond markets the expertise of Oliver Wyman partners based on how that expertise meshes with the needs of reporters covering particular issues.
For example, by providing expert analysis over the years to reporters covering breaking news with airlines, Oliver Wyman has become the go-to airline expert for many reporters in the major media. Through doing so, we have become invaluable resources to the media, which allows the firm to regularly keep itself in front of clients, client prospects and other key audiences.
Results & Impact
Self-Sustaining, Productive Relationships With The Media
Reporters routinely seek out Oliver Wyman’s perspectives on happenings in the industries in which they operate. In fact, due to the firm’s value as a resource to the media, the firm’s partners have been asked to contribute op-eds and provide in-depth insights to feature stories in leading business and trade media that include:
- The Wall Street Journal
- Bloomberg BusinessWeek
- Financial Times
- The New York Times
- The Economist
- Platt’s Energy Daily/ Platt’s Gas Daily
- Aviation Week and Space Technology
Perhaps the most important result of our public relations efforts: