Positioning marketplace global leader as only source for 3D models

TurboSquid

Bond worked with TurboSquid, the 3D modeling and marketplace global leader, to announce several industry acquisitions, as well as the introduction of an unprecedented quality control standard called Checkmate – a TurboSquid creation.

Client Goal

Bond worked with TurboSquid, the 3D modeling and marketplace global leader, to announce several industry acquisitions, as well as the introduction of an unprecedented quality control standard called Checkmate – a TurboSquid creation. Our campaign was designed to help TurboSquid:

  • Sign artists to exclusive contracts
  • Establish an industry standard for quality control
  • Position TurboSquid as the only source for 3D models across all target industry segments

Campaign Approach

We positioned TurboSquid among artists, customers and additional independent sites that the company was targeting for acquisition by securing high-value media coverage in the top digital media outlets.

Results & Impact

The campaign resulted in media coverage in every outlet important to TurboSquid, including CGSociety, Digital Media World, 3D World, 3D Artist, Computer Graphics World, Animation World Network, CG Architect, CG Channel and Max Underground, among others. The coverage helped significantly with maintaining positive artist relations for TurboSquid – a key campaign objective – and laying the foundation needed to successfully introduce Checkmate to the industry.

Further, TurboSquid was invited to speak at SIGGRAPH, the leading conference for computer graphics, animation and digital art. It is important to note, that as we delved further into this campaign, we continued positioning Louisiana’s digital media incentives throughout the 3D modeling and computer graphics industry.