Client News

West Elm Opens on New Orleans' Magazine Street

July 24, 2015

The Times-Picayune

What shoppers should expect at the popular contemporary furniture and home decor store

West Elm opened it's doors today (July 24) at 2929 Magazine St., the brand's 59th store.

What should shoppers expect at the popular contemporary furniture and home decor store that's part of the Williams-Sonoma and Pottery Barn chain?

Here are some notes from a walk through the approximately 8,000-square-foot space with Vanessa Holden, the company's creative director:

For fall, the hue to use is horseradish. "It's a warm, muted yellow that will make for a great transition from the bright pops of color we embrace at summer into the subtle, rich tones of fall. It's the textile interpretation of the recent rise of brass being everywhere, and it pairs well with everything," Holden said.

The color gets big play in the bed linens section, among the duvet covers with patterns based on artwork created by company designers; most sell for about $100. Throw pillows can be mixed and matched among the various patterns. There's also a certified organic bedding line from Coyuchi, made especially for West Elm, that debuted in early July. My favorite: the blue-on-white Dobby Duvet Cover — Midnight, a textured geometric that would fit almost any decor.

An interesting note on the preferences of West Elm shoppers: Overall,patterned curtains ($39-$79) sell much better than solid ones, Holden said. Translation: The customers are on the more daring side of the design equation, striving to create more individualized looks. The brand aesthetic is an eclectic one: From mid-century modern furniture to rustic pieces made of salvaged wood, from everyday to special occasion tabletop items. "We're about great design, surprising finishes, textures and details, and unique global and handcrafted accents. It's the way our customers can pull our pieces together in very personal ways," Holden said.

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